Issue 2 · 2026-06-07
The CAC Payback Cliff at $5M ARR
Median new CAC ratio rose 14% to $2.00 (Benchmarkit 2025). Three operators who pulled payback under 12 months in 2025-2026 and what they did differently.
This issue is in draft. Final copy will be published on 2026-06-07.
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